Advertisings and Datamining

A new Wired Article discusses the dilemma of the modern day advertisers. We, the 18-34 male demographic is, apprently messing up everything. This article shows datas about how we are either watching more Cable TV or playing video games or using the internet. All sign points to network TV advertisements as a dying art. So what are ad agency doing these days? Well the article mentions some interesting things such as viral marketing, live demos and to the large movement of Videogame advertising.

Also the article address issues in datamining for advertisement. Stuff like how TiVO tracks what u record, what u skip, and what channel u change to after a show. While Nielson uses a paper dairy.

Wired: The Lost Boys